In 2005, B. Alan (Stamps) Limited produced a limited number of themed smilers sheets in sets of six designs for his regular new issue customers bearing the wording: "Self‐Adhesive Small Format Smilers 1st Issue" against a blue background. The sheets were unnumbered (no customer reference numbers) (TYPE 1)

Following this issue a well‐known GB stamp album (Lighthouse) featured these stamp/labels in their 2005 supplements which resulted in an increased demand for these stamps/labels to fill the spaces provided. Accordingly B. Alan (Stamps) arranged at the end of 2006 or early 2007 for Royal Mail to re‐print these sheets adopting a grey background. A total of 20 sheets of each design were re‐printed and these also quickly sold‐ out. The label wording is identical but this time the sheets were numbered 1277893 in the lower left hand corner. Interestingly, the label design bear the name SMILERS which although permitted in 2005 was subsequently banned by ROYAL MAIL in 2006. (TYPE 2)

Around March 2007 B. Alan (Stamps) Limited commissioned a third re‐print using the same label design but by this time Royal Mail had spotted the offending use of their Trade Mark and declined to fulfill this order. As a result a third set was commissioned with modified label wording "Self‐Adhesive Small Format Smiles 1st Issue". They were re‐printed around March 2007 on the original printing of these sheets (Royal Mail Group plc/non‐elliptical perfs) against a grey background. (TYPE 3).